Why should I buy the New SEASON Pass now? The New SEASON Pass is being offered now at the Best Price of the year. If you choose NOT to buy now, you may purchase at a later date at those current published rates. Was this article helpful? Related articles What do I do with 2 Passes? Is my SEASON Pass valid for my family? How do I get my FREE Reserve & Ride ONE SHOT? If I bought a Gold SEASON PASS during Black Friday, when can I use it? What if I have a Platinum Annual Pass with Blackout dates?